When Calzatura, a thriving boutique located in downtown Gainesville, Florida, was purchased by a new owner, I was the lucky one to take on the rebrand project! I've known Elizabeth Schmidt for quite some time, namely because my sister is married to her brother! Elizabeth has a passion for fashion so the moment the store was handed over to her, she had visions and dreams for a chic, sophisticated boutique with an appreciation for high fashion clothing at affordable prices. (everything in the store is under $100!)
The store's sleek new atmosphere was deserving of a whole new brand, and I was happy to produce just that!
There is a big future for Calzatura and I look forward to helping carry out their brand! To stay in the loop for great deals, store events and weekly fashion tips, follow the store on facebook or their blog!
Here's just the beginning of Calzatura's fabulous new look.