The Re-Brand Begins

So, while it feels like I've done millions of these for clients, it's finally my turn to give it a go - the real way!

As a creative, of course I've always wanted to play with my brand, but honestly my work for my clients comes first. Sometimes that means, my brand has to take the back seat. And that's ok. 

But to celebrate my 10 years in business, it's time to go through every step I take with my own clients! 

I bet you didn't think I'd be starting with some mood boards! Usually the mood board comes after the logo. BUT this journey has me split in so many directions!

So let's get to the nitty gritty of what I'm made of:
My target client: She's creative, a dreamer. She finds therapy in her art. She enjoys a day of antique shopping or a night in with her closest gal or love. Her home is filled with neutrals and botanicals and the random modern touch. She's tidy, enjoys conversations about life and how our souls work. Her guilty pleasures: a hot latte, alone time, anything Magnolia, and a guilty dose of The Bachelor.

...that's just the cliff notes of what a Questionnaire for a client would look like.

If you've known me a long time, maybe you can pinpoint the real Leslie here! So have at it...scroll down and chime in on your vote in the comments section for the right mood board and logo.

Isn't it fun to have a say? 

Can't wait to bring this all to life.


Mood Board A


Mood Board B


Logo Options