When Kelly approached me about her brand design, I was so excited to work with her because the moment she said, “simple, clean, timeless,” I was hooked. Some of my favorite clients are the ones who love a little white space in their life and realize that simple can often be stronger. I just loved working with her even as we mastered the different time zones between here and Australia. What a sweet client you were, Kelly. Those Australians always seem to leave a good taste in my mouth!
Kelly went for very simple and timeless, knowing that this style would not only shine on a clean web screen but on her letterpress cards as well. And the touch of lace was a perfect element to add.
As you know, I love the use of Pinterest for inspiration boards. Here’s a little glimpse at her inspiration.
And the results of her beautiful simplistic logo.
And of course, her gorgeous letterpress cards with the touch of lace. Perfection!