So I promised I’d be sharing all the phases of my re-brand journey and my next step was my Branding Session!
Not sure what a branding session is for and why it might be important? Ok, allow me to explain:
Have you ever visited someone’s site or Instagram feed and just got a beautiful cohesive sense of what they were about and a clear picture of what they offer, simply through their images? Most of that is achieved through well thought out imagery of their work, their behind-the-scenes and their life passions.
So how does this play a role in booking the ideal clients you dream of? Here’s why:
Today’s market is SO different. They want in. They not only want to see your work, they want to feel like they know you and trust you before they invest in your product or service.
After a decade in business and seeing the huge impact this could have on my business…I caved.
And now I’m sharing these tips on HOW TO PREPARE FOR A BRANDING SESSION:
TIP#1: Do the homework – Really dive into what your brand aesthetic and message is. Find inspiration from brands that evoke that same vibe. If it takes hiring a professional to nail your brand goals, it’s worth it. A clearer message carves a clearer path to your ideal client.
TIP#2: Find a photographer who gets your brand. Ask yourself questions like: Does their existing work reflect the style I’m going for? Is he/she someone you could spend a full day or two shooting with?
*Bonus: If they’re very organized, that’s a plus! My photographer and I shared a Google Sheet together for a couple months as we polished the shot list and shared visual inspiration. Safe to say – we must be long lost organizing geek sisters!
TIP#3: Don’t be afraid of the details. Give yourself time to really plan out the details of your shot list. The more specific you are with your goal shots, the smoother your session day will flow.
Want to see what I think is the MOST IMPORTANT tip?! [Hint: It’s #4]
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